Since 2016 many private developers have shifted their focus of Indonesia’s property growth in rural cities outside Jakarta. Located from Singapore just across the Strait of Malacca, Batam is now reshaping the city landscape to become the new leisure and tourism powerhouse. And it doesn’t merely end with new developments, however, as many other parts of Batam’s aging commercial districts need to be revitalized, which overall makes Batam as one massive development of properties with the intent to claim the high end market that was before of Singapore’s reign.
In Partnership with one of Indonesia’s biggest private developers, the initial project was to setup a public facility that functions as both a commercial office and an icon to highlight the idea of a proper representation of Indonesia’s contemporary design emerging in Batam. Commissioned by Ciputra, The CitraPlaza Nagoya Batam Marketing Gallery is a statement of architecture and economic recovery for Batam where its design implementation on site emulates the concept of recovery, thus making the office as whole to form its final build through frames of steel and louvers, imposed on the existing building to signify recovery and nurture, and revitalization of Batam’s once decaying cityscape.
The louvers and frames are then elevated, notifying yet another story to tell, as it stands to be a statement of praise and longing for Batam’s cityscape, hence the massive posture of the office yet transparent and composed, making the CitraPlaza Nagoya Batam Marketing Gallery a modern channel for anyone who looks for a new start, especially of contemporary living in Batam.
